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Answers to your Questions From the Faculty

Marketing Career Paths and Descriptions

Marketing Web Links

  • AIM - Association of Integrated Marketing - Marshall Undergraduate Marketing Club
  • DMA - Distribution Management Association -  Marshall Undergraduate Distribution Club
  • M.K.T. - Mu Kappa Tau - Marshall Marketing Students Honor Society 
  • A.C. Nielsen- www.acnielsen.com market research, information, and analysis
  • Ad Age - http://www.adage.com/ - news and resources from a leading chronicler of the advertising business
  • American Marketing Association - www.MarketingPower.com  - world's largest and most comprehensive professional society of marketers
  • American Demographics- www.demographics.com - business topics and resources based on demographic studies
  • ACR - Association of Consumer Research - international association of academics, government officials and marketing practitioners interested in understanding consumers
  • Graduate Marketing Association - http://www.marshallgma.com - USC marketing graduate student organization
  • MarVel: The USC Marshall School's Virtual Electronic Library - click here - comprehensive resource lists for links to marketing and other business topics
  • The Gallup Organization - www.gallup.com - polling data on a variety of business, political, and lifestyle topics
  • The Marketing Resource Center www.marketingsource.com - designed to assist businesses with their traditional and Internet marketing efforts
  • U.S. Census Bureau - www.census.gov - government resources for a variety of business topics

Marketing Careers - Web Resources