Executives
About the Director of the Center
| Gerard J. Tellis
Director of the Center for Global Innovation, is the Neely Chair in American at USC’s Marshall School of Business. Dr. Tellis is an expert in innovation, market entry, new product growth, global diffusion, advertising and pricing. He has published 4 books and over 100 papers (http://www.gtellis.net ) on these topics. His publications have won 15 awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice) and the Vijay Mahajan award for lifetime contributions to marketing strategy. His book entitled Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder, McGraw Hill) was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in Marketing. Dr. Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing and Strategy at the Judge Business School, Cambridge University. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr. Tellis is an Associate Editor of Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years. |
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Statistician
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Pongkhi Bujorbarua
Pongkhi Bujorbarua has a B.A., M.A. and M. Phil in Psychology degrees. She was a Junior Research Fellow in Psychology under the University Grants Commission, India. She has experience in advertising and market research. She served as a Strategy Planner for Publicis Groupe, India and as a Research Executive for Quantum Market Research, India. She is a trained Indian classical dancer and a painter. |
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Research Fellows
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Deepa Chandrasekaran
Background: Recent publications related to the Center for Global Innovation:
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Rajesh Chandy
Background: Recent publications related to the Center for Global Innovation:
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Andreas Eisingerich
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Jaideep Prabhu Background Recent publications related to the Center for Global Innovation:
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Eden Yin Eden Yin is a university lecturer in Marketing at the Judge Business School, Cambridge University and Fellow of St Edmund’s College, Cambridge University. He received his Ph.D. from the Marshall Business School, University of Southern California, Los Angeles. His principal research interests are new product growth, consumer innovativeness, and the role of network effects in driving the success or failure of high tech products. He has published his work in Marketing Science, Journal of Marketing Research, Journal of International Marketing, Management International Review and others. He is the recipient of a number of awards, which includes the ERIM Award for Impact on Management Practice, ISBM Business Marketing Doctoral Support Award and he was also the winner of Academy of Marketing Science 2000 Jane K. Fenyo Student Paper Competition. He is a member of the American Marketing Association, AIB and INFORMS. He has taught marketing management, high-tech marketing and global marketing at both undergraduate and graduate levels in the US, the UK, Australia, Finland, Denmark, China, Brazil and Argentina. |
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Research Associates
Abhishek BorahAbhishek Borah is a second year Ph.D. student at the USC Marshall School of Business with an emphasis on quantitative marketing. He has a master's degree in Applied Operational Research from the University of Delhi and an undergraduate degree in Mathematics from Hindu College, University of Delhi. Abhishek was the university topper in the master's program. He has served as an analyst in McKinsey and Company's analytics division in India where he was the team leader for marketing analytics projects. He has also worked as a research associate in CE Info systems, a GIS consultancy in India. His research interests are innovation and structural models in marketing. He is presently working on a project which is focused on whether it is better to make or buy innovation. |
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Seshadri Tirunillai Seshadri Tirunillai is a Ph.D. candidate at USC’s Marshall School of Business. He holds a Bachelors degree in Electrical and Electronics Engineering (1999) from Birla Institute of Technology and Science, Pilani and a Masters degree in Management (2002) from School of Management, Indian Institute of Technology-Bombay. Before entering the Ph.D. program, he was on the faculty at BITS-Pilani. He has also worked in various roles for Tata Consultancy Services, and Larsen and Toubro Limited. His research interests are in online media, new products and assessing the impact of marketing activities on firm’s financial performance. His current research focuses on assessing the impact of the online consumer generated content on firm performance. |
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Visiting Scholars
Nukhet HarmanciogluNukhet Harmancioglu is Assistant Professor of Marketing at the College of Administrative Sciences and Economics, Koc University, Turkey. She currently holds a visiting position at the Marshall School of Business, the University of Southern California, Los Angeles, CA. She earned her Ph.D. degree in 2006 from Michigan State University in East Lansing, MI. Her research interests span the fields of marketing strategy, innovation management, and international marketing. Her major research areas are the design and management of |
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Stav Rosenzweig
Stav Rosenzweig will be earning a PhD degree from the School of Business Administration at The Hebrew University this year. She has a BA, MA (history), and an MBA from The Hebrew University. Stav has served as a market research manager at TNS Israel. She taught several marketing courses at the Hebrew University during her PhD training. Her research interests are innovation management, new product development, and marketing strategy. |
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