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Executives

About the Director of the Center

Gerard J. Tellis

Director of the Center for Global Innovation, is the Neely Chair in American at USC’s Marshall School of Business. Dr. Tellis is an expert in innovation, market entry, new product growth, global diffusion, advertising and pricing. He has published 4 books and over 100 papers (http://www.gtellis.net ) on these topics. His publications have won 15 awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice) and the Vijay Mahajan award for lifetime contributions to marketing strategy. His book entitled Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder, McGraw Hill) was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in Marketing. Dr. Tellis is a Trustee of the Marketing Science Institute and a Senior Research Associate and Visiting Chair of Innovation, Marketing and Strategy at the Judge Business School, Cambridge University. He has also been a Visiting Fellow of Sidney Sussex College, Cambridge University, and a Distinguished Visitor, Erasmus University, Rotterdam. Previously he worked as a Sales Development Manager for Johnson & Johnson. Dr. Tellis is an Associate Editor of Journal of Marketing Research and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.

Tellis

Statistician

Pongkhi Bujorbarua

Pongkhi Bujorbarua has a B.A., M.A. and M. Phil in Psychology degrees. She was a Junior Research Fellow in Psychology under the University Grants Commission, India. She has experience in advertising and market research. She served as a Strategy Planner for Publicis Groupe, India and as a Research Executive for Quantum Market Research, India. She is a trained Indian classical dancer and a painter.



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Research Fellows

Deepa Chandrasekaran

Background:
Deepa Chandrasekaran is an Assistant Professor of Marketing at Lehigh University. She has a PhD from the University of Southern California, an MBA from the Indian Institute of Management Bangalore and a Masters degree in Economics from Stella Maris College, India. She teaches the core Principles of Marketing course at Lehigh University. Her research interests include new products, innovation, global marketing and consumer innovativeness.

Recent publications related to the Center for Global Innovation:

  • Chandrasekaran, Deepa and Tellis, Gerard J. (2008), "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?" Marketing Science.
  • Chandrasekaran, Deepa and Tellis, Gerard J. (2007), "A Critical Review of Marketing Research on Diffusion of New Products." Review of Marketing Research.

Rajesh Chandy

Background:
Rajesh Chandy is a Carlson School Professor of Marketing, the Marketing PhD Coordinator, and an Associate Professor at the University of Minnesota. He holds a Bachelors degree in Engineering (1990) from Madurai Kamaraj University, an MBA (1993) from the University of Oklahoma, and a PhD. (1996) from the University of Southern California. He teaches courses on technology and innovation management in the day, evening, and international executive programs at the University of Minnesota.

Recent publications related to the Center for Global Innovation:

  • Prabhu, Jaideep, Rajesh Chandy, and Mark Ellis (2005), "The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?" Journal of Marketing.
  • Sorescu, Alina, Rajesh Chandy, and Jaideep Prabhu (2003), "Sources and Financial Consequences of Radical Innovation," Journal of Marketing, 66 (October), 82-102.
  • Chandy, Rajesh, Jaideep Prabhu, and Kersi Antia (2003), "What Will the Future Bring? Dominance, Technology Expectations, and Radical Product Innovation," Journal of Marketing, 66 (July), 1-18.
  • Chandy, Rajesh and Gerard Tellis (2000), "The Incumbent's Curse? Incumbency, Size and Radical Product Innovation," Journal of Marketing, 64 (July).
  • Chandy, Rajesh and Gerard Tellis (1998), "Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize," Journal of Marketing Research, 35 (November).
Rajesh Chandy

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Andreas Eisingerich 

Background:
Dr Andreas Eisingerich is an Assistant Professor in Marketing at Imperial College London. He obtained his PhD and master degree from the University of Cambridge and BSc at the London School of Economics. His work has been published in the Journal of Service Research, Harvard Business Review, Journal of Services Marketing, MIT Sloan Management Review, European Journal of Marketing, and Wall Street Journal, among others.




Jaideep Prabhu

Background
Dr. Prabhu is a professor and Chair of the Tanaka Business School at Imperial College in London. He has a Bachelors degree in engineering from the Indian Institute of Technology, New Delhi (1989), and a PhD in business from the University of Southern California (1995). Prior to joining the Tanaka Business School, he was Senior Lecturer at the Judge Institute of Management, University of Cambridge (1999 to 2004), Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands (1996 to 1999) and Visiting Assistant Professor at the Anderson School of Management, the University of California at Los Angeles (1995 to 1996).

Recent publications related to the Center for Global Innovation:

  • Prabhu, J., R.K. Chandy, and M. Ellis (2004), "The impact of acquisitions on innovation: Poison pill, placebo, or tonic?" Journal of Marketing, 69(1), January 2005, 114-130.
  • Frambach, R., Prabhu, J. and Verhallen, T. (2003) "The influence of business strategy on new product activity: the role of market orientation." International Journal of Research in Marketing, 20(4): 377-397.
  • Sorescu, A.B., Chandy, R.K. and Prabhu, J. (2003) "Sources and financial consequences of radical innovation: insights from pharmaceuticals." Journal of Marketing, 67(4): 82-102.
  • Chandy, R.K., Prabhu, J. and Antia, K.D. (2003) "What will the future bring? Dominance, technology expectations, and radical innovation." Journal of Marketing, 67(3): 1-18.
  • Prabhu, J. and Stewart, D.W. (2001) "Signaling strategies in competitive interaction: building reputations and hiding the truth." Journal of Marketing Research, 38(1): 62-72.

Eden Yin

Eden Yin is a university lecturer in Marketing at the Judge Business School, Cambridge University and Fellow of St Edmund’s College, Cambridge University. He received his Ph.D. from the Marshall Business School, University of Southern California, Los Angeles. His principal research interests are new product growth, consumer innovativeness, and the role of network effects in driving the success or failure of high tech products. He has published his work in Marketing Science, Journal of Marketing Research, Journal of International Marketing, Management International Review and others. He is the recipient of a number of awards, which includes the ERIM Award for Impact on Management Practice, ISBM Business Marketing Doctoral Support Award and he was also the winner of Academy of Marketing Science 2000 Jane K. Fenyo Student Paper Competition. He is a member of the American Marketing Association, AIB and INFORMS. He has taught marketing management, high-tech marketing and global marketing at both undergraduate and graduate levels in the US, the UK, Australia, Finland, Denmark, China, Brazil and Argentina.


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Research Associates

Abhishek Borah

Abhishek Borah is a second year Ph.D. student at the USC Marshall School of Business with an emphasis on quantitative marketing. He has a master's degree in Applied Operational Research from the University of Delhi and an undergraduate degree in Mathematics from Hindu College, University of Delhi. Abhishek was the university topper in the master's program. He has served as an analyst in McKinsey and Company's analytics division in India where he was the team leader for marketing analytics projects. He has also worked as a research associate in CE Info systems, a GIS consultancy in India. His research interests are innovation and structural models in marketing. He is presently working on a project which is focused on whether it is better to make or buy innovation.


Seshadri Tirunillai

Seshadri Tirunillai is a Ph.D. candidate at USC’s Marshall School of Business. He holds a Bachelors degree in Electrical and Electronics Engineering (1999) from Birla Institute of Technology and Science, Pilani and a Masters degree in Management (2002) from School of Management, Indian Institute of Technology-Bombay. Before entering the Ph.D. program, he was on the faculty at BITS-Pilani. He has also worked in various roles for Tata Consultancy Services, and Larsen and Toubro Limited. His research interests are in online media, new products and assessing the impact of marketing activities on firm’s financial performance.  His current research focuses on assessing the impact of the online consumer generated content on firm performance.



Visiting Scholars

Nukhet Harmancioglu

Nukhet Harmancioglu is Assistant Professor of Marketing at the College of Administrative Sciences and Economics, Koc University, Turkey. She currently holds a visiting position at the Marshall School of Business, the University of Southern California, Los Angeles, CA.  She earned her Ph.D. degree in 2006 from Michigan State University in East Lansing, MI. Her research interests span the fields of marketing strategy, innovation management, and international marketing.  Her major research areas are the design and management of
(intra- and inter-) organizational systems for innovation, global technology markets, and financial returns to marketing and innovation.  She has published in Journal of International Business Studies, Journal of Product Innovation Management, European Journal of Marketing, Industrial Marketing Management, Journal of World Business and R&D Management. She is the recipient of the 2005 PDMA Dissertation Proposal Competition
and the 2006 Academy of Marketing Science Jane Fenyo Best Student Research Award.


Stav Rosenzweig

Stav Rosenzweig will be earning a PhD degree from the School of Business Administration at The Hebrew University this year. She has a BA, MA (history), and an MBA from The Hebrew University. Stav has served as a market research manager at TNS Israel. She taught several marketing courses at the Hebrew University during her PhD training. Her research interests are innovation management, new product development, and marketing strategy.



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