Overview
Welcome to the USC Marshall School of Business Center for Global Innovation, an international research consortium dedicated to the "innovation of nations."
The Center for Global Innovation analyzes how consumers, companies and nations around the world utilize innovation to advance public welfare, economic growth and international leadership. This invaluable resource is a collaboration between marketing researchers of the University of Southern California, University of Minnesota, Imperial College London, and Cambridge University.
This web site offers you extensive information on our research, as well as on innovation development, innovation management and innovation diffusion.